Murillo De Paula Rios

Data Analyst | Analytics Engineer | Business Intelligence

Santos, SP

Sobre

Senior Data Analyst with 6+ years of experience helping companies turn complex data into clear, actionable insights. I specialize in translating business questions into structured analytics, automating workflows, and building scalable dashboards that empower decision-making. Fluent in SQL and Python, I’ve led BI and marketing analytics initiatives across fast-paced environments, leveraging tools like Power BI, Metabase, Looker, and Tableau. I also bring experience in cloud platforms (GCP, Azure) and ETL processes using KNIME, Power Query, and Data Factory. Throughout my career, I’ve worked on high-impact projects — from boosting CRM performance in global retail to implementing full-funnel tracking in wellness and fitness platforms. I thrive in cross-functional teams, combining data storytelling with a strategic mindset to drive measurable business outcomes. 📌 Tools & Tech: SQL • Python • Power BI • Metabase • Looker • Tableau • GCP • Azure • Power Query • KNIME • Data Factory • Google Sheets (automation) 🌐 Languages: Portuguese (Native), English (Full Professional), Spanish (Working Proficiency)

Onde me encontrar

Skills

Power BISQLSoft SkillsBusiness

Experiência profissional

Senior Data Analyst | Martech | Growth
Sympla
04/2025 — atual
Senior Data Analyst | Analytics Engineer | Business Intelligence
Compass UOL
02/2024 — 04/2025
Senior Data Analyst | CRM | Analytics Engineer | Business Intelligence
Comgás
02/2021 — 01/2024
Senior Data Analyst | CRM Strategies
Pandora
04/2019 — 02/2021

Formação acadêmica

Bachelor degree, Business Administration | Marketing
ESAMC
Jan/2012 — Dez/2015

Minhas credenciais

4.230

Desafios

Projetos

(1)

DRE - Demonstrativo de Resultados (Real vs. Meta)

Dashboard em Power BI com foco em análise de performance financeira, comparando o realizado vs. previsto. O objetivo é fornecer uma visão clara e executiva sobre o desempenho da empresa em relação às metas estabelecidas, facilitando a tomada de decisão da liderança.

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